This course will guide Realtor’s in creating a unique value proposition that is differentiating in the marketplace and aligned with the needs of their target market. Students will explore their strengths and weaknesses and develop a real understanding of exactly what services they provide. Learn to clearly define target customer(s) and align their service offering with the needs of target customers. This alignment process will help students identify disconnects and opportunities. At the end of the course, students will be able to articulate their unique value proposition and improve their ability to turn prospects into clients.